AWS Cloud Services

 

  • We recently participated in a Customer Journey Analytics project focused on capturing user interactions from websites and feeding them into Kinesis data streaming. Subsequently, AWS Lambda functions were employed to process these events, initiating the execution of AWS Glue Jobs—a set of Python Scripts utilizing PySpark for data transformation. The processed data was then stored in Athena for further analysis. To facilitate data querying, numerous AWS Lambda functions were deployed. Finally, we developed an interactive dashboard presenting the analyzed data through graphs and reports.


  • Data Capture and Streaming:

    • Utilized Kinesis Data Streaming for capturing user interactions on websites in real-time.
    • Implemented a robust pipeline to funnel user events into Kinesis for seamless data ingestion.

  • Serverless Orchestration with AWS Lambda:

    • Leveraged AWS Lambda functions to orchestrate subsequent data processing tasks.
    • Triggered AWS Glue Jobs, implemented as Python scripts with PySpark, for intricate data transformations.

  • Data Transformation and Storage:

    • Employed AWS Glue Jobs to transform raw event data into structured formats suitable for analysis.
    • Stored transformed data efficiently in Amazon Athena, a serverless interactive query service.


  • Agile Data Query Mechanisms:

    • Implemented a multitude of AWS Lambda functions for querying curated datasets in Athena.
    • Enabled stakeholders to effortlessly retrieve and process data for analysis and insights.


  • Interactive Visualization Dashboard:

    • Designed and developed an interactive dashboard using AWS services and custom components.
    • Translated raw data into visually compelling graphs and reports for intuitive data exploration.


  • Key Outcomes:

    • Demonstrated the efficacy of AWS services in enabling real-time data capture and processing.
    • Facilitated agile data exploration and analysis, empowering stakeholders with actionable insights.
    • Enhanced decision-making by presenting insights in a readily understandable and actionable format.




Comments

  1. Melonleaf Consulting24 June 2025 at 22:04

    Melonleaf implements Salesforce Marketing Cloud to create smarter, more effective marketing strategies. Engage customers through personalized email, mobile, social, and web campaigns. Our tailored solutions deliver measurable results and marketing transformation.

    salesforce marketing cloud implementation

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